COMMUNITY MANAGER TRAINING

Professional training delivered by an independent instructor, with skills assessment and a certificate of completion.

INVESTING IN COMMUNITY MANAGEMENT TRAINING:
A KEY DRIVER OF YOUR SUCCESS

This comprehensive, tailor-made training program teaches you how to effectively manage social media, create engaging content, and build an active community. By the end of the program, you will be able to attract, retain, and convert your audience to grow your brand or that of your clients. Becoming a Community Manager has never been more accessible : let me guide you step by step.

KEY BENEFITS OF THE TRAINING

FACE-TO-FACE TRAINING

OR DISTANCE

NO DEGREE REQUIRED

SELF-PACED TRAINING

TAILORED TO YOUR INDUSTRY

CERTIFICATE OF COMPLETION & PROFESSIONAL TRAINING ATTESTATION

1 MONTH OF FREE SUPPORT

THE OBJECTIVES OF MY SOCIAL MEDIA TRAINING:

SOCIAL MEDIA MANAGEMENT

Learn how to create, manage, and grow accounts across multiple platforms (Instagram, Facebook, TikTok, LinkedIn) to increase brand awareness, generate leads, and convert visitors and followers into customers.

CREATE CONTENT

Develop skills in content writing, graphic design, and video editing, tailored to your target audience, to showcase your brand, services, or products and build customer loyalty.

DEVELOP A STRATEGY

Understand social media algorithms and develop action plans aligned with your business objectives (e.g. increasing visibility, strengthening brand image, driving sales).

OPTIMIZE RESULTS

Learn how to interpret analytics data (KPIs) to refine strategies and continuously improve performance.

WHO IS THIS COMMUNITY MANAGER TRAINING FOR?

Professionals and companies looking to grow their presence on social media.

Individuals undergoing a career change and job seekers.

Young people and students aged 16 and over with a passion for digital and social media.

COMMUNITY MANAGER TRAINING PROGRAM :

Module 1 : Introduction to Social Media

Understand community management today, the role of social media in business growth, the importance of a structured strategy, and common mistakes to avoid.

Module 2 : Choosing the Right Social Media Platforms

Identify the role and unique features of each platform (Instagram, Facebook, TikTok, LinkedIn…), select the platforms that fit your business, and define associated business objectives.

Module 3 : Defining a Social Media Strategy

Build an effective strategy by setting SMART objectives, defining a clear target audience, establishing a consistent brand positioning, adopting an appropriate communication tone, creating a professional visual identity, and conducting a competitor analysis.

Module 4: Social Media Content Creation

Master the types of high-performing content and formats, generate ideas specific to your sector, understand the basics of video editing, and structure an aesthetically pleasing and coherent feed.

Module 5 : Social Media Management

Optimize profiles, understand algorithms, organize an editorial calendar, post at the right time, use hashtags effectively, optimize posts for SEO, and master management tools.

Module 6 : Community Development

Create engagement, interact effectively with your community, retain followers, and manage negative comments or crisis situations.

Module 7 : Social Ads Campaigns

Understand the basics of social media advertising, create and run Instagram and Facebook campaigns, analyze performance, and optimize results.

Module 8 : Influencer Campaigns

Set up effective collaborations by selecting the right influencers, defining formats and collaboration terms, managing budgets, and tracking campaign performance.

Module 9 : Analytics and Reporting

Track key performance indicators (KPIs), analyze statistics, measure the impact of actions taken, and adjust your social media strategy based on results.

Start Your Training

THE TRAINING JOURNEY IN 5 STEPS

01.

Preliminary Interview

The training begins with an individual interview. This first step allows us to assess each learner’s needs, level, and prerequisites in order to tailor the training program to their specific requirements.

02.

Scheduling

The training, which lasts approximately 24 hours, is organized according to your availability. We set the pace that best suits you : half-day sessions, full-day sessions, or three-hour blocks. This flexibility ensures steady and progressive learning.

03.

Theoretical & Practical Learning
This stage combines theory and practice through lessons, case studies, and real-life simulations. The goal is to acquire all essential community management skills while applying them to concrete projects.

04.

Pedagogical Support

This approach promotes steady and effective learning. Throughout the training, the instructor regularly evaluates progress, supports each learner in their development, and revisits areas that require further attention.

05.

Post-Training Support

At the end of the training, a one-month personalized follow-up is offered to support you in applying your newly acquired skills. I remain available to help refine your strategy, answer your questions, and provide guidance.